Leading home-grown commercial bankers, FDH Bank plc has launched a four-month digital promotion called ‘Swipe to Dubai’, which will run from February 10 to June 13 this year reports, Takondwa Nyirenda.
Speaking during the official launch on Tuesday, FDH plc Head of Marketing Ronald Chimchere said the initiative reflects the Bank’s continued commitment to promoting digital marketing rewarding customers for using electronic payment platforms.
He urged customers to embrace digital transactions to increase their chances of winning.
“We want to reward customers, with an outstanding prize, that is why we have launched this promotion. Three lucky winners will walk away with a fully sponsored trip to Dubai.
“To qualify, customers are required to spend K20,000 or more and swipe at any Point of Sale (POS) machine available at partnered outlets, including Chipiku and Ekhaya stores nationwide,” said Chimchere.
He also clarified that the competition is open to all bank card users, not only FDH plc customers.
In addition to the grand prize, the Bank will award monthly cash prizes of K100,000 to 25 customers.
“Once you swipe write your name and phone number at the back of the receipt. Your swipe will take you on a journey, so let the swiping begin,” said Chimchere.
One of the customers, Anthony James welcomed the promotion, describing it as an exciting opportunity.
“I am very excited that FDH plc has launched this promotion. It is a lifetime opportunity for us customers to win such an amazing price. I look forward to getting a chance to win with every shopping transaction I make,” said James.
“Your swipe will take you on a journey.”
Ronald Chimchere
FDH plc Head of Marketing
