Bank of the nation, Malawi Stock Exchange (MSE) listed National Bank of Malawi (NBM) plc has given K8 million to the Public Relations Society of Malawi (PRSM) in support of its annual conference, scheduled for October 30 to November 2, in Mzuzu.
Speaking during the cheque handover ceremony on Tuesday, NBM plc Marketing and Corporate Affairs Manager, Akossa Hiwa, said the Bank has been a longstanding partner of PRSM, and remains impressed by the society’s commitment to capacitating public relations professionals in the country.
“We are appreciative of the role they are playing and we look forward to what will be discussed at the conference,” said Hiwa.
She further elaborated that the Bank believes the conference will create a platform for public relations practitioners to share knowledge and best practices.
“In the age of rapid information, high public expectations, and shifting perception, skilled communicators are the bridge to real information and reality; they serve the audience to see through the noise.”
“We are confident the conference will sharpen skills, provide fresh insight, and renew energy to take up the role as catalysts of change in Malawi.
“We hope that this year’s conference will go beyond discussions to include Corporate Social Responsibility (CSR), reflecting NBM plc’s strong emphasis on communication with both internal and external stakeholders,” said Hiwa.
In her remarks, PRSM Vice President Rachel Kalera-Mhango expressed gratitude for the Bank’s generous support.
“They have been one of our longest supporters in various activities we hold, and this shows how committed they are to this profession and the work the society is doing.
Mhango said this year’s conference will be held under the theme ‘Building the Malawi we Want by 2063: Leveraging on Effective Strategic Communication as a Catalyst of Change.
said Mhango: “The theme is aimed at creating a platform for PR practitioners to converge and share ideas and information related to Malawi’s 2063 vision.”
“We might talk about 2063 vision, but if there is no dedication in mindset change, we cannot achieve anything, so there has to be effective communication, that’s where PR comes in,” added Mhango.
“They serve the audience to see through the noise.”
Akossa Hiwa
NBM Marketing and Corporate Affairs Manager
